In brief, if your business receives telephone enquiries, you use call tracking analytics to:
- Increase the profitability of your paid advertising.
- Focus on keyphrases which are actually converting.
- Use the campaigns that give you the best return.
- Ensure your website is doing all it can to convert visitors to telephone enquiries.
- Make sure you are using the right marketing channels for your business – even offline ones.
Tracking calls is all about focusing your marketing.
We all know that not all your marketing efforts is not going to result in telephone enquiries. By knowing which elements of your marketing result in telephone calls, you can focus on those.
For your paid advertising.
Quite simply you can reduce your pay per click costs. With call tracking showing which parts of your paid advertising are working (right down to keyphrase level), you an then drop the keyphrases and campaigns that are not profitable.
For your organic marketing.
Understanding exactly which keyphrases generate telephone enquiries, you can ensure that the time you spend on optimising your website is on high conversion keyphrases, rather than chasing up blind alleys. This gives you the strategy and focus you need to make a real success of your SEO efforts.
Ensuring all your campaigns are profitable – even offline ones.
With call tracking in place, you can be sure which campaigns are generating the highest returns, whether these are offline, email or any other form of advertising.
Getting the best conversion rate.
It is very easy with call tracking to identify which versions of adverts or websites are generating the best call rate. For you this means that you can be comfortable in knowing that you have the best possible campaigns working for your business.