AdTraka Call Tracking Analytics can be configured to tell you pretty much anything you want about your visitors.
For most businesses they just require the core information of:
- Which campaign generated telephone enquiries.
- Which search phrases generated calls.
- Which channel generated the call.
This really doesn’t even begin to touch the surface of what AdTraka is able to tell you.
With this in mind our application engineers are trained in ensuring AdTraka supplies you with the information that you need to get the best return for your business.
If you want addition, we are able to tell you:
- The last page visited before calling.
- The IP Address of the caller.
- The landing page they came in on.
- The details of their monitor (i.e. size etc).
- The details of their browser (screen size, make etc).
- Which pages they visited.
- The visit history to your website.
When setting up your account, talk to our applications engineer about any particular requirements you have for reporting.