Testing Adverts with Telephone Conversion Tracking.
Many people have got used to testing adverts for visitor level, but what about the conversion after. This can be even more significant with Telephone Conversion Tracking. Note: Although this application note is written for Pay Per Click Campaigns, the … Continue reading
Telephone Conversion Tracking with multiple offices
It may well be that not every number that appears on your website will be going to the same destination. For instance you may have several sites, and you will have separate numbers for each of these on your website. … Continue reading
Call Tracking with Google Analytics and Email Campaigns
Despite what most agencies would have you believe, not all website visitors are created by search engines. Indeed, for some websites most will come by email campaigns. So how do you identify visitors that have come through an email … Continue reading
PPC Optimization for Telephone Calls with AdTraka
Sometimes you don’t want to monitor all your traffic that generates phone calls. Indeed, it can get in the way if you do. AdTraka allows you the option to track selected campaigns only. What does this mean? AdTraka can select … Continue reading